In the United States, only marketers will spend nearly $120 million on digital media by 2021. Most of this money will be spent in digital advertising. Digital marketing is growing at a rapid pace. The spending on advertising on the internet surpassed that on television in 2016 and more than half of all marketing executives plan to boost their spending on advertising on the web this year. You can get the best guide on college marketing companies.
What are the options available for spending on digital advertising? Here is how you decide which option will work best for your organization. Establish your goals first before using any kind of digital advertising. Looking for exposure of your brand? Immediate sales? Do you want to cultivate promising leads or make immediate sales?” What type of digital marketing should you use?
Display Ads
Select display ads when you’d like to widen your audience. They can reach individuals who are interested in whatever you have on offer. Display ads will work for businesses that are looking to promote their brand and increase recognition. They may not be interested in immediate sales. When using display ads, it is possible to target users by their demographics as well as what sites they visit and what online content they consume. The ads appear for people who might be interested in it based off their interests. However, they aren’t actively looking to buy the product. Display ads resemble online billboards. They can also be tailored to certain profiles or interests.
Paid Ads for Search (PPC),
Select search ads when you are looking to reach customers who already want your products and have made a decision to purchase them. The paid search ads or pay per Click are a type of “pull marketing” that attracts customers. If you are using pay per Click ads or paid search, the people that see them are interested in what your company offers. They are therefore more likely than others to buy your product.
It is wise to use search ads for services where people would be likely to seek them out, like “pest-control CT” or apartments for sale in NYC. PPC ads are displayed alongside organic search engine results for that particular key phrase. The service is presented to the user at just the right moment. Once they click, you’ll pay the price of your bid, and your visitor will then be directed to your website, landing page, or other relevant pages where they can find out more, purchase something, or subscribe for services.
Facebook Ads
If you are looking for a way to get your name out there and begin a conversation, social ads can be a good option. They allow you to reach people that might have an interest in your products or services. The social ads are not as broad-reaching, or visible, as displays ads. And they do offer less targeting, unlike PPC, and thus a lower exposure. In comparison to any other form of digital advertising, social ads allow you to precisely target your advertisements to the people you wish to reach.
The social marketing allows you to precisely target new clients based upon the information they provide. The social media ads you create can be targeted by a variety of different factors. They include the basic like age, geography, gender, and language. But they also allow for more specific factors including interests, activities and social connections. Facebook and LinkedIn provide lookalikes targeting so you can reach even new users by comparing their characteristics to the audiences that you already know.